American Standard Roofing Expands Business with Pella Contractor Program
Learn how becoming Pella Certified Contractor boosted their business.
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As one of the most trusted home improvement companies in Michigan, American Standard Roofing knows how to take care of their customers. When their homeowners started asking, do you do windows and doors?, they knew it was time to expand their offering with high-quality products from another household name.
The trust and value American Standard Roofing provides to their homeowners is why the company has been so successful since their start in 1979. “We started off with roofing for decades, went into the siding, and now, with the help of Pella we've gotten into the windows game as well,” said Zach Migdal of American Standard Roofing. Becoming a Pella Certified Contractor and adding windows and doors to their offering completes their portfolio of whole home exterior services.
Exclusive Training & Support Arms American Standard Roofing with Valuable Tools
With their areas of expertise in other elements of the building envelope, American Standard Roofing wanted a manufacturing partner that would help support and train them. “[Pella is] fantastic with helping us with product knowledge and training. They're always there for us when we need them, no matter what it is,” Zach said.
“Pella is a great partner because they understand that our success is their success.”Zach Migdal | American Standard Roofing
As a Pella Certified Contractor, a designation that fewer than 5% of contractors nationwide can boast, they have access to product, sales and installation training from their local Pella team and marketing materials. Zach added, “They provide anything and everything that we need to sell a window. If we have a question or anything. They're very responsive with us.”
Becoming a Pella Certified Contractor is a No Brainer
We asked Zach why American Standard Roofing became a Pella Certified Contractor, and his answer was simple. “Why wouldn’t you be a PCC?” he asked, “Everyone has heard of Pella and knows the quality that comes with that. It helps with our brand. If Pella trusts us, the customer can trust our brand as well.”
“[Being a Certified Contractor] allows us to go back to our previous customers that we've already sold a roof or siding to and we can say, let's just finish the house.”Zach Migdal | American Standard Roofing
Since becoming a Pella Certified Contractor, American Standard Roofing has seen an uptick in their business. “It allows us to go back to our previous customers that we've already sold a roof or siding to, and we can say, let's just finish the house,” Zach concludes.
Grow Your Business as a Pella Certified Contractor
Learn how you can grow your roofing or siding business as a Pella Certified Contractor. Apply to the program to unlock the power of local service and exclusive benefits like sales tools, qualified homeowner leaders, co-op dollars and more.